Metsä Board to show high-quality paperboards at PCD 2017
PCD ─ Packaging of Perfume, Cosmetics & Design, Paris – Porte de Versailles, 18–19 January, Stand C40
At PCD 2017, Metsä Board will be presenting its range of sustainable, lightweight paperboards made for packaging beautycare and cosmetics. Its high quality paperboard range helps to build greater levels of consumer trust. In addition to its extensive product portfolio, Metsä Board can also help clients with creating, developing and blending structural and graphic design together, to maximise brand recognition and positioning.
Christophe Baudry, Commercial Director for Beautycare at Metsä Board, says: “The packaging of beautycare is as vital as the content it is protecting and showcasing. Visually and functionally appealing packaging requires a high quality paperboard that reflects the brand values, whilst having outstanding sustainability credentials.”
In addition, Metsä Board is celebrating its recent endorsement by CDP (formerly Carbon Disclosure Project). Metsä Board was included on the A-list in CDP’s Climate and Water programmes and received a Leadership status in the CDP Forest programme. Metsä Board was, once again, the sole forest industry company globally awarded an A grade for water management.
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2015, and it employs approximately 9,600 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 116,000 Finnish forest owners.